Fan Database

A. To create a relationship of trust with your customers
As the saying goes: “A satisfied customer is a returning customer” .

Implementing a customer complaints management process will allow you to retain your customers and therefore: save you money .

According to a study published by HubSpot, a ...

Ah, tactics and strategy! When I wrote the first version of this article more than 7 years ago, I didn't think it would become one of the most read articles on the site (Top 30 of the 500 articles on the MMIO blog) . Unfortunately, the years have passed, the health and social crises have impacted us ...

All companies, associations, organizations lose customers every year (10% according to the Harvard Business Review): they found better or cheaper elsewhere, they moved or closed down... It is therefore vital to ensure the sustainability and continuity of the company, (or even just to face the ...