A pair of trousers does not sell in the same way as an engineering project; the industrial market demands very different strategies and actions. So... what is industrial marketing and what are its main characteristics? Let's take a look!
Table of contents
1. What is industrial marketing and what are its characteristics?
2. The Internet must be at the heart of the strategy
3. Traditional channels
4. Set objectives in industrial marketing
5. Industrial marketing must be results-based marketing
1. What is industrial marketing and what are its characteristics?
"Industrial marketing is complex"
That's how it is and we have to accept it. An industrial sale takes mexico phone number search a long time . Sometimes even for more than a year. In addition, it often involves very different profiles with different information needs and, perhaps most importantly, with different objectives and aspirations within the company.
The marketing process for an industrial product must meet the expectations of all of them in order to continue moving forward. And this sometimes means being able to resolve highly technical queries on such crucial issues as savings in production costs or the company's workplace safety policy.
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The emotional component that advertising agencies usually work with is relegated to the background and, although it is true what Seth Godin said about the need to strive to create unique products – his purple cows –, here the uniqueness is not in the form but in the substance. That is, in the ability we have to convince our potential industrial clients that our service or our product will make their lives easier and, more importantly, in the long run will allow them to earn more money . Or, what is the same, increase our ROI .