Examples of emails for the Abandoned Carts trigger

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Examples of emails for the "Abandoned Carts" trigger
Example 1 : Abandoned cart email from clothing brand ASOS.

1. The message arrives 5 minutes after the user has abandoned the cart.

2. Bright, voluminous logo.

Cons

Example 2 : An old version of an abandoned cart email that was highly effective.


Cons:
Example 3. A non-trivial letter about an abandoned cart from an taiwan email list online home appliance store.

Conclusions
Preventing abandoned carts is easier and cheaper than returning customers to the site. To minimize the number of unpaid orders, measures are taken to optimize the online store, improve usability, increase trust and strengthen reputation, and provide customers with all the necessary information in a convenient form.

It is important to understand that even on a perfect website, abandoned shopping carts will always happen. This is normal. You can return 20-40% of customers to the order form using email reminders. Setting up automatic mailings once will guarantee increased sales for many years.

Some customers leave their orders unpaid, many do not open reminder letters. This is a reason to activate Plan B – abandoned cart retargeting. Users will be shown ads with reminders on Google resources and/or social networks.