Step 1. Working with the site structure
Having assessed the structure of many top sites in this niche, we used the ahrefs.com service to see which pages generate the most traffic. We noticed that, in addition to pages tailored to high-frequency keywords, highly specialized pages (those based on the lowest-frequency and most specific queries) receive a large flow of traffic. In particular, many competitors used regionally-specific keywords for different areas of London.
London is a very large city, it has many districts, and most of them are not small at all. It is logical that many residents use district binding in search queries.
What will the use of district and other low-frequency queries give us? The ability to collect a lot of traffic for a large number of low-frequency queries at once, in which the competition is significantly less than in high-frequency bosnia and herzegovina email list queries.
In total, we generated a large number of pages for each London district. We collected semantics for each page. And added navigation to them in the site footer.
our solution for promoting a website with prohibited topics
It was also necessary to take into account that the client’s services are not provided in all areas, and accordingly, some were discarded by us at the time of forming the structure and core.
This feature allowed us to collect traffic for low-frequency queries in the long term, which converted well into satisfied customers.
Our solution for promoting a website with prohibited content
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