As a brand, you can experiment with content you can prepare from home, such as podcast interviews, informative Zoom podcasts, etc. If you’re struggling to think of your next piece of content, there’s even professional-quality drone footage available for free.
Testimonial videos
While mobile video consumption has seen a steady rise usa phone number list the past, the maximum increase over the past five years is seen among people aged 45 and above. Understand that this age group is the one that is most likely to rely on word of mouth when making a purchase. An effective way to capture the attention of these people would be to ensure that your satisfied customers provide you with video testimonials of their experience with you.
A potential client is more likely to relate to someone who has been in their shoes. To make recording a testimonial easier, you can prompt your client with a testimonial question . Plus, since such videos are honest and unformatted, there will be minimal editing requirements and you will be able to create the content even if you have no prior video editing background.
You can also consider collaborating with top influencers who are relevant to your field. To catch the attention of such busy people, spend some time doing your homework. Start by following your favorite creators’ profiles on LinkedIn and Facebook.
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Then track their activity to find the videos they watch and the ones they share. Spend time understanding the technical aspects of video, such as format, background score, layout, etc. If you can produce video content that resembles what they are interested in, you will increase the chances of them being interested in a collaborative video.
Mobile Video Optimization
Today, more than 75% of videos are played on mobile devices and this makes it important for brands to optimize their videos for mobile viewing. Start by recognizing the importance of portrait mode while recording your promotional videos.
Optimize the length of your video as well, as shorter videos get better views. You may consider using an intro and outro maker to ensure your message is conveyed effectively.