Semrush infographic with an example of a deep web structure
Because it takes more effort to access certain pages, the user experience deteriorates.
It is also important to make sure that each important page is part of the structure, meaning that they have at least one link pointing to them from another page on your website.
Pages that do not have any internal links are called orphan pages.
Semrush infographic exemplifying orphan pages
Search engines crawl the Internet through links. So they may have a business email address list poland hard time accessing and ranking your pages if they are not linked. In addition, users can only access a page that does not appear in search results by clicking directly on the link.
Tip: Create a good website structure and avoid orphan pages by creating clusters of topics linked to each other. This way, you can group related pages into different categories.
How to Design a Good Web Structure
Ready to plan your own website structure? Follow these guidelines to create a structure that works well for users and search engines.
Strategically Use Internal Linking
Internal links are hyperlinks that point to pages on the same website.
When you link from one page to another, you communicate to search engines that the two pages are related, helping them determine the structure of your site.