Having identified what we could experiment with, our two companies could finally decide on steps to increase conversion by 12%.
B2B applications
FinTechApp needs to increase conversion from 5% to 5.6%. To test the statistical significance of this result, the company will have to run a split test on almost all of its traffic for a month.
Since the brand is selling a B2B solution, a medium-sized form latvia phone number data would be the best choice for it. It would work well because the company is not trying to attract too many leads. Rather, the brand is focused on a small number of qualified customers. Therefore, FinTechApp can go even further and place a question in the form (as Wistia did in the example above). This will allow them to learn more about the lead and offer a customized solution to each specific subscriber.
With this approach, a 12% increase is quite achievable in two or three months. That is, increasing the conversion to 5.6% is only a matter of time.
B2C applications
On the other hand, MyStyleApp has a conversion rate of 2%, so it only needs to be increased to 2.24% to reach the target. Since this app is aimed at the B2C market, marketers decided to go with a quick registration format.
The best option for this case is a short form with authorization via social networks. This will allow you to quickly collect a lot of leads, but here you need to choose the sites that are most popular among the target audience.
The existing app traffic allows for at least two split tests per month, which allows the goal (2.24% conversion) to be reached much faster than in the case of FinTechApp.
In the next part, we will tell you how to increase the onboarding rate by 12%
May your conversions be high!