Don’t Just Bypass The Gatekeeper

[rifat28dddd]

My favorite part of being asked this question is that it’s often done so within a context of terror, as if the person is picturing Gandalf slamming his staff into the stone and yelling, “YOU SHALL NOT PASS!”

Gatekeepers Are Humans First
The first thing you need to remember is that behind the scary mask, there is a human.

They have emotions, respond to human influence frameworks, and like to feel important, just like the rest of us.

The only difference is that they’re put in place to estonia telegram data filter (and sometimes flat out stop) people like you from accessing the “boss.”

Some are good at this without being mean, callous, or crotchety, but many others are harsh and seemingly unlikeable.

The second thing you need to remember: You just need to accept the fact that they’re there.

I’ve found that trying tricks or tactics to “bypass the gatekeeper” may get you some surprise face time, but it’s often at the expense of the deal.

Getting “past the gatekeeper” needs to be done by embracing them and leveraging their influence over your target’s calendar.

Remember, you’re talking to the person with the MOST influence over who your target talks to, meets with, and ultimately does business with.

Do you really think that a trick to bypass them will result in a meaningful relationship? No. Probably not.

The third thing you need to understand is that many executive assistants (EAs) and gatekeepers (GKs) are very influential. If they are your ally, they can help you during the sale, negotiation, and other parts of your buyer’s journey.