ReebokAn American company that for the first time in the Russian market began advertising products through a representative of the trademark. It was the famous rap artist Oxxxymiron. The choice turned out to be successful, since the singer's audience is mainly people of an active age who prefer a sporty style. In this case, the coverage of the new target audience is based on loyalty to the famous personality of the singer.
ChanelThe name of the French brand is associated by many korean whatsapp number girl with elegance and luxury. The company's image is really built on such principles, so the ambassador's face should be suitable. On this basis, three refined personalities were chosen to provide the "brand ambassador" service - N. Kidman, K. Moss, K. Knightley.
French brand name
Jameson
An Irish brand that produces alcohol and is famous for its whiskey. Who can represent such a company? Usually, the choice is made among world-famous bartenders with a high level of professionalism. The ambassador must be brutal in appearance and correspond to certain ideas about expensive drinks. S. Omelyanenko was a good choice for the company. He is the only ambassador of the brand in the Russian Federation.
Oriflame
The leading Swiss company followed the example of Chanel. They decided that skin care products are always associated with elegance and natural beauty. This means that the brand ambassador must also meet the criteria. The screen star M. Bellucci became the ambassador of the Royal Velvet series. The anti-aging cosmetics line for women 35+ is part of the manufacturer's Premium segment, and the choice was made very accurately.
Read also!
PR campaign: definition, objectives, stages of implementation
Academy Sports and Outdoors
This chain of sporting goods stores created a plus size line. The company's ambassador was model A. O'Brien, a heavyset girl weighing 150 kg, which simply blew up all local social networks with a stream of criticism. Everyone thought that her mission had failed. Surprisingly, the brand ambassador, perfectly understanding what it is like to look for sportswear for overweight people, coped with the task perfectly. Her subscribers became a huge number of fatties who have difficulty buying the right size. After all, sports should meet people halfway.
Digital Stars