Marketing Automation – Is It Always Good?

[sumaiyakhatun26]

However, I would not like you, the listener or viewer, or viewer, however you choose to conjugate it, to take such a statement on faith and I would like to use a few examples to show why I am deeply convinced that this really cannot be done.


It just so happens that I have the papers to talk about it, because my path in marketing and sales is quite long. It started on the strategic side. I was a person who worked on creating marketing strategy for large brands, saw hundreds russia rcs data of studies, prepared full marketing funnels, and then I entered, you could say, a purely technical, executive and tool context.

I was actually doing the hands-on stuff, tinkering with ads, setting up individual campaigns, and figuring out options that few people even knew existed. And it gave me a unique perspective that allows me to critically consider the options available in these types of tools.

In the sense, I don't think only through the prism of the algorithm and system itself, I add this strategic perspective to it. Sometimes, what is good from the perspective of the algorithm and in which direction the machine would go, would not necessarily be good for itself in the long-term or even short-term business perspective. It is easiest to explain it on them.