Example of Storytelling in Video Content Marketing

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One of the most important trends in content marketing has to do with the inclusion of videos in any campaign to promote a business . Today we give you one of the best examples in video storytelling Content Marketing

[Tweet “Video is the type of content that converts the most #ContentMarketing”]

In this case, I bring you an advertisement marketing list of rv owners from Speedy Argentina (Telefónica), which belongs to the campaign called “Mother-in-law” where a story is told. In companies of such magnitude, television or video advertising for the Internet is something common (and I would say obligatory).



However, what is interesting to highlight in this example is the way in which Storytelling is carried out in Video Content Marketing. That is, such value is given to the content that a story is told . Content is produced and what is to be sold is talked about by telling the story of a typical family with recognizable characteristics in a large majority of homes. Arguments between couples, the stereotype of the invasive mother-in-law, the children watching TV.

[Tweet “Telling a story, not ordering a behavior, is the way to reach an audience #ContentMarketing”]

The difference with this new type of content to promote a business or venture is that it seeks to make the viewer identify with the product or service offered . It is not simply about selling, even though that is the ultimate goal. No mandates are made to the potential user , but rather stories are produced where the user can see themselves reflected.

The video format allows for the use of a wide variety of resources , including images, sounds and words. In this case, we can see how everyday situations are narrated where the service offered by the company generates or mediates social interactions between family members.

That is, a service is promoted by taking advantage of the generation of content to show something attractive and easy to identify , and not to order the client to acquire the product; that is one of the principles of Storytelling in Video Content Marketing.

Both large companies and small entrepreneurs should consider investing in content as the path to success.