Take relevant photos

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Instagram contentBuild loyalty, build loyalty, build loyalty. Tag others, talk to others, check in at your business and others. Add descriptions to your posts so people can get to know you better and increase the reach of your posts.
Take your followers with you. If you go to an event, use the opportunity to take your followers with you and show them interesting photos: new developments, new styles… Even if they are not present, your followers will live the experience through you and share it. A very flattering strategy for your Instagram content .
Show off your products. Use Instagram to give your followers a sneak peek at your products. Show them collections or share a photo of a new or unknown product. Giving them a close-up can also be a unique and interesting way to generate engagement.
Feature your employees. Humanize your brand by using Instagram to show the behind-the-scenes of your company. Showing photos of your employees and what they do in and marketing list of senior homes out of the office is a fun way to showcase your brand’s personality.
2-3 posts per day. Be consistent with your posts. Don't let your account sit idle, but don't bombard your followers either. An acceptable average is between 2-3 posts per day. Don't overwhelm your audience, think carefully about the Instagram content you schedule and develop.
Encourage contests. Encourage your followers to share photos through a custom hashtag. Optimize contests by integrating them into other social networks.
Photos of your company, your employees, events… Not every photo will be ideal to upload, so make sure that the photos you take and upload to your Instagram profile correspond to your brand identity.
Take great photos. There is no filter that can fix a bad photo. Make sure the scene has adequate lighting, as well as taking into account the rule of thirds, focus, balance and taking shots from unusual angles. For more information, we invite you to read 10 rules for taking a perfect photo on Instagram .

Summary

This is an excellent channel to connect with your audience. Take advantage of its potential to create quality content that generates engagement with your audience.

When creating content on Instagram, it is important to focus on your audience, clearly define your objectives, offer useful content and create strategic alliances to increase the visibility of your brand. If you apply these tips, your strategy on the social network will be successful.

Is your brand present on Instagram? What tactics have worked for you? What success stories do you know of brands that have integrated Instagram into their social media strategy?