Email nurturing involves the use of emails to build relationships with potential clients or customers. These emails are often part of your overall lead-generation campaign and can drive brand awareness significantly.
For example, UF Health Cancer Center partnered with Smart Panda Labs to develop a targeted email marketing strategy. This improved open rates by 35% and CTR by 138%, driving patient appointments and brand awareness.
How email nurturing works:
Welcome Email: Greet new subscribers warmly and thank them netherlands mobile numbers list for joining your list. Briefly introduce your healthcare organization in a friendly tone.
Offer Value: Share informative content in the next emails. Offer health tips, insights, or resources related to your expertise.
For example, a dental practice might share tips for maintaining oral health, while a medical device company could highlight advancements in prosthetic technology.
Present Your Offers: Gradually introduce your healthcare services in later emails. Explain how these services can benefit your subscriber’s health and meet their needs.
Include Clear Calls to Action (CTAs): Each email should have a clear CTA like scheduling an appointment, downloading a guide, or subscribing to a newsletter. Make sure the CTA is easy to follow.