How to Generate Expectation with Content Marketing

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Contents
1 How to generate expectations with Content Marketing
2 Best Content Distribution Channels
3 6 examples of teaser or intrigue campaigns
3.1 1. Mercedes Benz
3.2 2. Nike
3.3 3. Naughty Dog
3.4 4. Ultra Music Festival
3.5 5. Tezenis
3.6 6. Pottermore
4 Conclusion
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What is Content Marketing ? It is a technique occupant resident lists that consists of creating useful content for the user, whether or not they are a client, with the aim of adding value to your brand and increasing the relationship with your target audience.

As with any marketing action , the goal is to sell and increase your client base . The message you convey with the content you create is the most important thing, as it must be received as advice or relevant information and not as an invitation to buy.

Both trust and credibility are important concepts in Content Marketing. That's why it's essential that you know how to work with them.

The “how” and the “when” are also important , as while you are looking for how to generate content, you come across the problem of when and for how long to do it.

The timing is crucial, as the success of your campaign depends on it. Remember that content generation is the fundamental element of Content Marketing.

With this strategy you should not try to sell, but rather to convert your user into a client and not just any client, but a regular one.



You should consider marketing as the language of communication that you will use to interact with your users. This language should generate “intrigue and expectation.”

If you succeed, sales will come without you having to put pressure on your audience. Asking yourself what content marketing is and how to work with it will lead you to discover it in a new dimension.

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How to generate expectations with Content Marketing
I suggest you watch this series of videos to learn how to generate expectations in your audience.

Then continue reading the rest of the post and compare what you have learned with the tips we give you below, to create expectations in your clients.







Now we will give you some tips that you should consider when generating expectations with your Content Marketing.

1. Don't tell everything: Forget about the details, that comes at the end. Concern yourself with conveying the generalities and creating the atmosphere before launching the other pieces of communication or the product.

2. Set dates: The only way to suppress details and generate intrigue is to set dates , as users will want to know everything and will remain expectant.

Don't let too much time pass between communications, otherwise you will lose the attention you have gained.

3. Position yourself in the consumer's mind. Give the strategy a name. Give your story a name , it's easier to spread it and users will make the message go viral without you asking them to.

4. Be enthusiastic : If you are not passionate, why should anyone else be passionate about what you do? The more enthusiastic you are, the more curiosity you generate.

5. Create and follow conversations : If you create a debate or topic, follow it and feed it, there is no point in leaving it to chance. You will gain visibility to the extent that you communicate with others.