Examples of business development strategies

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Differentiation : This strategy focuses on creating a unique selling proposition that differentiates a company from its competitors. Examples:
Apple positions itself as a manufacturer of innovative and stylish devices.
Starbucks. Offers its customers a unique coffee experience that includes high-quality coffee, a cozy atmosphere and friendly service.

Focusing : This strategy involves concentrating on a specific cyprus email list consumer group or market segment. Examples:
Harley-Davidson. Focuses on producing motorcycles for motorcycling enthusiasts.
Lululemon: Offers sportswear for women who lead an active lifestyle.

Cost leadership : This strategy involves offering products or services at the lowest prices in the market. Examples:
Walmart. Positions itself as a store with low prices.
Southwest Airlines: Offers low-cost airline tickets by omitting some amenities such as free meals and checked bags.Strategic objectives . Clearly defined and measurable goals that the company aims to achieve in the medium and long term. These may include, for example, increasing revenue, increasing customer satisfaction, improving production efficiency, etc. Objectives are specific, measurable, achievable, relevant and time-bound (SMART objectives). For example: “Increase sales by 20% within a year.”
Strategic initiatives : Specific plans and actions that a company plans to implement to achieve its goals. These may include marketing campaigns, new product development, process improvements, etc.
Resource planning . Determining the necessary resources (human, financial, material and informational) that will be needed to implement the strategy.