At the same time, keep in mind your target market and what they need to hear from you. For example, on my blog I write about topics such as how to create a website yourself, how to interpret Google Analytics, and how to incorporate marketing concepts into your marketing strategy. These topics are of little interest to large companies or individuals, but they are essential for small businesses that often lack qualified marketing staff.
Write what you know, what your market needs to hear, and do it well, with good spelling, grammar, and organization, including appropriate headlines, subheadings, and bullet points.
The average conversion rate for an e-commerce store is only between 2.5% and 3%. That puts a lot of pressure on your brand to optimize its conversion rate as much as possible if it wants to be successful.
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Good UX helps increase conversion rates because visitors can more easily find the content that motivates them to make a purchase, and the content flows into conversion. But CRO (conversion rate optimization) doesn’t stop there. Consider your conversion funnel using the graphic below.
conversionfunnel
Therefore, you need to put significant effort into reducing any bottlenecks in your conversion funnel, so that the maximum number of visitors flow through the funnel to the thank you page, which represents a sale. While this may seem obvious, shopping cart abandonment rates sit at an average of 70% (the midpoint in studies between observed values of 56% and 81%). Potential customers might leave your landing page without making a purchase if the information provided is not accurate or sufficient to make a purchasing decision. For example, when shopping for a wedding dress, consider the most important decision variables, such as price, length, color, and material, so that you can offer filtering that reduces the cognitive load when making a decision. Aim to show no more than 15 options , according to a Caltech study.