While everyone is obsessed with rapid, exponential growth, for most startups it is quite slow. According to research by Eric Kutcher, a director at McKinsey, startups that grow less than 60% per year are doomed to fail.
On the other hand, there are a great many businesses today that subscribe to the concept of “slow business.” Like fast-growing trees, they say, fast-growing companies do not have deep enough roots to survive storms and droughts.
Slow growth is normal
As a bootstrapped startup, our team at choral sailor song believes that a slower pace will help our roots grow deeper and wider. Instead of taking a huge leap with venture capital, we decided to take advantage of every little opportunity we have, slowly but surely growing one step at a time.
We’ve been fortunate to build a marketing funnel rcs data taiwan for our business that actually works. Watching emails flood into your MailChimp account is a great feeling. However, when you’re a growth-focused startup, you should never sit back and relax. Instead of giving ourselves a well-deserved pat on the back, we’ve engaged in a never-ending process of testing, experimenting, and optimizing every step of the customer journey.
Conversion Rate Optimization
When you think about growth, it’s hard to overstate the power of conversion rate optimization (CRO) for your business website. It can be a real game changer, helping your business grow without additional traffic.
Ensuring high conversion rates starts with creating a trustworthy website. The rest is a matter of testing, experimenting, and optimizing. We’ve tried animated buttons, simple signup forms, fixed header menus, and played around with various popups. We’ve even spent countless hours creating educational e-books, trying to take advantage of every opportunity to convert visitors into leads. Surprisingly, we found that some of our CRO efforts worked much better than others. That’s why we’ve dedicated this article to the importance of the exit popup.