There is no need to bow down to advertisers, but perhaps media companies and journalists should spend a thousandth of a second thinking about where all the income comes from that keeps our industry alive.
As we know: certainly not from Zara. And soon not from the cigarette industry. But definitely not from Google, which was celebrated last week by all the political elite, from the Federal President to the Mayor and District President, as the brightest hotspot in our country . The consequences for the advertising industry were not mentioned at all.
So much praise would have made even the Marlboro Man sick.
When her daughter was allowed to morocco rcs data watch something suitable for children on YouTube during the summer holidays, she knew that the short film before it was "just annoying advertising". As soon as she could skip the advert, she did so. If she is allowed to switch on the television for a predefined period of time at the weekend, she watches it with a time delay. She is not interested in advertising; she skips it. However, the eight-year-old did not initially realise that the "Playmos" could be clever marketing for children.
I then told her – not for the first time – about the “advertising witches” . and seemed to understand that the advertising witches want to seduce people here too – not just in the pre-roll ads on YouTube, in the TV commercials or even while shopping in the supermarket. I was full of hope that she would now see through the fact that the radio plays in the “Playmos” series could also have an ulterior motive through product placement.