I am now writing a plea for Migros. The reason: The Swiss media, especially the NZZ, are worried about the orange giant. the structure of the cooperative and the eternal comparison with Coop. A competitor that has neither a culture percentage nor schools and other activities that have a giving character from the start. But it has the country's most popular ex-politician on the payroll.
Migros has - and this is hard to miss - had qatar rcs data easier days. It has become common practice to shake the pedestal. Migros "must and should". Migros "would be well advised if..." Has the somewhat tongue-in-cheek advertising "D Migros ghört de Lüt" already found its way into editorial offices? Then you have to tell the journalists: it's not quite that simple!
Migros is unique and should stay that way. Not everyone has to be in the market like Aldi or Lidl, and Migros is doing very well with Denner. And Coop? The Basel-based company has a different structure, and comparisons are of little or no use. People tend to forget that hardly any other company has such good pension benefits as Migros, and hardly any group is as innovative as Migros. Digitec-Galaxus is even at the forefront of digital.