3. Integrate images and media
When people visit your website for information and answers, first impressions matter. Also note that Google’s helpful content update points out the importance of creating content that improves the user experience.
One way to do this is to use infographics that summarize philippine country code legal information. Make sure your content creation is easy to understand so that people without a law degree can understand and apply it to their lives.
4. Provide case studies
Case studies help potential clients better understand important topics. For example, as a criminal defense attorney, you can use case studies to show how your firm helped a client get charges dropped. This can make the prospect reading your content sympathize with that party and ultimately help them realize what your firm can offer them.
Almost all attorneys want to rank high on the SERPs (search engine results pages). While this is a great goal and an end goal, make sure your digital marketing campaigns are working toward that goal. In other words, don’t expect your content strategy or SEO strategy to be an instant success. It’s a process that takes time and a lot of hard work to achieve the ultimate accomplishment.
It is also important not to overextend yourself. You are a busy attorney providing valuable legal services to your clients. It is equally important to build your law practice through quality service, fast and reliable communication, and proven results. Avoid putting your mission and the success of your law firm at risk in order to achieve the number one position. The two go hand in hand.
Set realistic goals for your web design and content marketing. Create reasonable timeframes, budgets, and commitment plans. Ultimately, turning to a law firm digital marketing agency will alleviate your time constraints while allowing you to ensure that every investment you make in web design, SEO, and content strategy pays off.
More clients than ever before are searching from their mobile phones. Is your law firm website mobile-friendly?
More clients than ever before are searching from their mobile phones. Is your law firm website mobile-friendly?
9 Key Elements of Unique Content Marketing for Lawyers’ Websites
Once you’ve optimized your website according to the best practices above, it’s time to consider the 9 specific elements of marketing your legal website online. These are strategies you can implement immediately to start seeing a conversion of potential clients for your law firm.
1. Have a basic understanding of SEO best practices
SEO is how search engines determine when and how to present your website to users. Here are a few areas to take care of first:
Remove all dead and outdated links on your site. These links prevent search engines from browsing your site and properly indexing each page. They put all the hard work you’ve done elsewhere at risk.
Create unique meta tags and descriptions. These keyword-rich descriptions provide search engines with specific instructions to determine the value and focus of each page.
Make sure your website is optimized for mobile devices. Potential clients may be looking for your services through searches on their smartphones, and your website design must accommodate these searches.
Offer live chat support to your customers. Make it as easy as possible for your customers to ask questions by adding a chat box to your website. This can greatly increase your conversation rate, as live chat is essential for providing fast, efficient assistance to customers who visit your website and need help.
2. Conduct keyword research
Keyword research is an important part of any law firm marketing strategy. Law firm keywords are phrases that searchers type into a search engine to find information or lawyers. They might be "divorce lawyer in Shenzhen" or "divorce lawyer consultation"