When writing your meta description, it’s crucial to include relevant keywords. However, don’t force keywords in just for SEO purposes. The description should be easy to read and make sense. If you israel phone numbers can naturally incorporate keywords into the description, that’s even better. But if it doesn’t feel natural, don’t force it.
There needs to be a CTA (Call-to-Action)
Your meta description should also include a call to action, as long as it’s relevant. A call to action is a phrase that encourages users to take a specific action, such as “Buy now,” “Sign up for our newsletter,” or “Learn more.” By including a call to action in your meta description, you’ll increase the chances of people clicking through to your website.
Write in active voice
When writing meta descriptions, it’s important to use active voice. Active voice refers to the subject of the sentence performing an action, for example, “I am writing a blog post.” In contrast, passive voice is “a blog post is being written by me.” Active voice is more powerful and motivates people to take action. Additionally, active voice is more concise and easier to read than passive voice.