Which influencers are recommended?
This varies per sector. The best way to identify influencers is to search for recent topics they have recently posted about. Various tools can help you with this. Always think about the authenticity of your brand. Really, this is the most important thing! If you can find someone with their own authenticity that fits your organization, then you are good.
Are you looking for influencers, but have a small budget? Then you have hopefully heard of micro-influencers . These are influencers with a following of around 1,000 – 5,000 followers. For example, check Instagram for trending topics that are important to you and fish out the influencers with 1,000+ followers. Think of influential people in the legal profession, or the mothers at the schoolyard.
Always check the content that an influencer has recently posted in advance. They may already have collaborations with other brands, which you can clearly see from the photos they post, hashtags they use or the Instagram Stories they have posted. In addition, you can now also tag brands in photos. So it may be that they collaborate with other brands, but this is not immediately apparent. Use data to see if the influencer you are addressing has an affinity with what you are sending. If you are aiming for a long-term relationship with the influencer, then that is key .
Affinity is key.
A much-mentioned danger of influencer italy whatsapp number marketing is that younger influencers can be fickle. One day they promote your brand, the next day they are a fan of the competitor. And even if a very professional influencer is a promoter of your brand, someone can always have a change of heart , which can have a direct impact on your business. Because of the flexible and fast world in which we operate, influencers are also faced with many choices and options that determine their identity as an influencer. That is why it is so important to identify influencers who really fit your brand or organization. This increases the chance that influencers will commit to your brand for longer.
So it is not a risk-free investment. The greatest risk is in a collaboration with micro-influencers, as opposed to collaborations with intermediaries (where contracts and loyalty agreements are made). Is cheap expensive? Absolutely not! I am a great advocate of thinking creatively about how you can be innovative.
If you can really find the right person for your organization and build a bond with the influencer, then influencer marketing can bring you a lot of success.