People have used storytelling to communicate and relate to each other since the dawn of time. We love stories because we see ourselves in them, so we better understand where the other person is coming from.
14. A/B test your email copywriting and see what works best
Just as we recommend A/B testing your top bars and exit popups in Hello Bar, we also recommend A/B testing your emails. Send one email to half of your subscribers and another to the other half. Change only one variable.
If you do enough A/B testing, patterns will start to emerge. You’ll learn what language, images, and calls to action your subscribers prefer so you can optimize future emails.
It costs your subscriber nothing to open and read your email.
Except that it is.
Time .
We can't get back the time we spend reading emails, sitting in traffic, or washing the car. But we skype database can get a reward for it.
When a subscriber reads your email, try to end with a reward. Offer a discount. Provide a bunch of advice. Make the reader feel like they'll be better off if they give you their time.
16. Clarity is extremely important when writing emails
We can't stress this enough. If your reader doesn't understand what you're saying, your email becomes worthless.
Speak in clear, concise sentences. If you use industry jargon, explain it. If you are making an offer, describe all the details.
You don't have to be boring, but if you find a simpler word than the one you used, it's best to rephrase it for clarity.
17. Target your email copy with appropriate language
Speaking of words, always write in the active voice. In other words, use language that encourages readers to take action.
Consider these two calls to action:
We would love to hear from you!
Send us an email and let us know how we're doing!
Which one is clearer and more actionable? The second one, right?
If you want your subscribers to do something, ask them. But be specific and use strong verbs.
18. Be kind when appropriate
That sounds a bit sensitive, doesn't it? But it works for some brands.
For example, in the lifestyle industry, kind language can work wonders. Spread love, light, and good vibes whenever you can.
If you're not sure how to do this, head over to Instagram. Look at some images and captions from your favorite brands to understand how to do it effectively.