Welcome emails are like virtual handshakes that welcome new subscribers and thank them for connecting with your brand.
Most new subscribers will immediately look for an email confirming that they are now part of your mailing list after subscribing, so it is important to send a welcome email as it also sets the stage for future communication.
Here are some of the main benefits of sending a welcome email:
Confirms subscription : A user can subscribe to your newsletter via a website pop-up, social media, SMS, or any other method. A welcome email not only greets the person but also confirms their subscription.
It builds a connection : Additionally, welcome emails build rapport. They show that you respect your audience and are grateful for their subscription.
Sets Expectations : This is also a way to set expectations from the very beginning. What should your audience expect from you? What value do you bring to the table? And why should they continue to open and engage with your emails?
What is the main purpose of sending a welcome message?
Besides being a welcoming gesture from the brand, a welcome email serves some basic purposes.
Let's discuss them below.
Email confirmation : Sending a welcome email will help you verify the email address of the subscriber. This will help architect database you keep your email list clean, as invalid email addresses will negatively impact your bounce rate.
Brand Introduction : A welcome email is a great way to officially introduce your brand to your potential customers. It's a great way to give your potential customers some insight into your brand's vision and goals.
While all of your brand and product information can be shared in the email copy, you can add links to specific landing pages and social media channels to introduce subscribers to your brand.
Brand loyalty : Taking the time to send personalized welcome emails tells your new subscribers that you are not only grateful for signing up, but also look forward to building a long-term relationship and customer loyalty.
Welcome email components
A welcome email consists of several key components designed to make the subscriber feel appreciated and valued. But to make your welcome message stand out and make a good impression, you need to master the art of writing these emails.