I'm thinking specifically from an

[kexej28769@nongnue]

Love, emotions, feelings — are we still talking about business here? Yes, because when you subtract the medium, the device, the screen, these are two very human people on either side of every transaction.
t’s easy to confuse questions about URL structure and information architecture, but it’s an important distinction to keep in mind. IA is more influential than URL decisions alone, but advice around IA vietnam number data defaults to suggestions about how to best structure your URLs. In this Whiteboard Friday, Will Critchlow helps us differentiate between the two different topics and shares some guiding questions to ask about each.



Click on the whiteboard image above to open a high-resolution version in a new tab!

Video transcription
Hello, everyone. Welcome to the British Whiteboard on Friday. My name is Will Critchlow. I'm one of the founders of Distilled, and I want to go back to some basics today. I wanted to cover a little bit of the difference between URL structure and information architecture, because I see the two concepts unfortunately getting a little mixed up when people are talking about the advice they want to give.

SEO perspective here. So there's a very broad study of information architecture. But here we're really thinking about: What do search engines care about, and what do users care about when they're searching? So we'll link to some basics like what the URL structure is, but we're basically talking about the path here, right, that comes after the domain www.example.com/whatever-comes-next.