Add lots of detail, personality, and color to your About Us page. Include as many specific facts as possible, such as your business's physical location, toll-free phone number , and more.
It's also a good idea to add social proof, a mission statement, and other details that give your company more substance.
Test search results and find potential errors
Ideally, you want your eCommerce products to show up in search. If not, you're losing traffic – and sales.
A quick search for “Bluetooth headphones” on Google displays sponsored results first, then organic results.
e-commerce product photography
Bluetooth headset sellers want to appear as close to the top of organic search results as possible. If you're not showing linkedin database up there, look at the pages that are.
There are many ways to optimize your product pages for search. You may need to mention more of your primary keyword or related keywords.
You might also like:
Getting More Leads from Your Blog Traffic (Steps Included)
SEO for Lead Generation: How to Skyrocket Organic Leads
Use product video demos to increase conversion rates
Product videos and explainer videos can drive a massive increase in conversion rates. One of the disadvantages of shopping online is that you can’t pick up and view the product.
However, your potential customers can watch you do it.
Showcase the most important features or characteristics of your product. Explain why it is the best value and how your potential customer can benefit from it.
Videos are also great for cross-promotion. Embed them in your blog posts, promote them live on YouTube, and encourage others to embed them to increase website traffic and conversions.
Customers may visit your website and decide your product isn't for them, but that doesn't mean the shopper can't provide value to your business.
Maybe that person knows someone else who would like your product. If you put social media buttons, they can share it with their audience on Facebook, Twitter, and other social platforms.
These buttons make it easy to share your page on social media. They auto-fill the information so your user simply has to tap or click multiple times to get the word out.