Techniques for developing creative thinking

[Joywtome231]

Narrative
In recent years, experts have been talking about the benefits of narrative thinking for the development of creativity ( The New York Academy of Science ). Narrative, or the creation of a story, helps a person come up with new stories, resolve conflicts and contradictions, and try to understand the views of different characters.

A detailed description of the hero's world or an attempt to come up with a solution based on the heroes' motives helps develop creative thinking.

Lateral
When problems arise, an adult will focus on known patterns, unlike children who do kenya phone number list not yet have experience and memorized algorithms. Lateral thinking involves breaking patterns. That is, the ability to come up with a new approach to familiar concepts or an original view of known objects.

For example, the launch of the iPod and its advertising campaign “1000 songs in your pocket” was a breakthrough at the time.

Associative
All advertising is based on associations. For example, the notorious Bounty coconut bar and the island with heavenly delight. Associative thinking promotes creativity when you practice with words, creating new associations and meanings.

Let's give examples of methods that help develop creativity individually and in a team.

TRIZ
The Soviet theory of inventive problem solving TRIZ helps develop creative thinking and trains the brain to think differently. It was created to solve technical problems, but has become universal and is suitable for problems in any field.

The main thing in TRIZ: any problem is based on contradictions, having solved them, you can solve the problem itself. For this purpose, TRIZ has tools for resolving contradictions. There are courses, trainings and other types of training on the application of TRIZ in work.