Involving as many stakeholders as

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Site migration is a great opportunity to address legacy issues. It should be very cost-effective to include as many of these as possible in the project scope, as significantly more resources will be required to address these issues after launch.

However, in each case, identify the most important aspects for the project to be successful. Identify all the risks that could negatively impact the visibility of the site and consider what argentina number data should be taken. Ideally, develop some forecast scenarios based on the different risks and growth opportunities. It goes without saying that forecast scenarios should be developed by experienced site migration consultants.

A possible in this early stage will help you gain a deeper understanding of the biggest challenges and opportunities across divisions. Ask for feedback from your content, SEO, UX, and analytics teams and compile a list of the biggest problems and opportunities. Next, you need to figure out what the potential ROI of addressing each of them is. Finally, choose one of the available options based on your goals and available resources, which will form your site migration strategy.

You should now be left with a prioritized list of activities that are expected to have a positive ROI when implemented. These should then be discussed and debated with all stakeholders, so that you set realistic goals, agree on a plan, scope, and set the right expectations from the start.