Half of this generation is willing to buy products from brands that match their values and personalities.
50% of millennials want to be actively involved in the brands they use.
Emotions are a powerful and effective japan phone number foundation for organizing sales. Always remember that people buy not what you produce, but why and for what you do it. Native advertising in this case is an excellent tool for stimulating sales, as it allows sellers to show their products from the best side and get as close as possible to their target audience.
How to give your clients emotions
A great example of effective use of native advertising: the collaboration between Pedigree, Whiskas and The Village to organize a project dedicated to the International Pet Day. The project was implemented on the basis of several interesting and useful publications, including the following articles:
"Advice for those who have decided to get a dog";
"Cat's House: Preparing Your Apartment for the Arrival of a Purring Friend."
The engaging texts of these materials, the amazing selection of pet photos cause a surge of positive emotions in the target audience: both those who already have pets and those who are just planning or deciding to get them. At the same time, the world-famous and popular feeds from Pedigree and Whiskas inspire trust and positive associations in the public interacting with the publications.
Links in the articles themselves redirect readers to a specially created landing page informing about the holiday. On this site, visitors will be able to find a lot of useful thematic content dedicated to the topic of keeping pets, in which information about pet food is unobtrusively woven.
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Connect other marketing tools to native advertising
Any marketing strategy for product promotion usually includes several PR methods. To define them, it is worthwhile to first clearly set goals and objectives for the upcoming advertising campaign, as well as build a consumer movement funnel (from acquaintance with the brand to the purchase of the product).
How to sell a product without selling the product directly, using such a promotion tool as natural PR as effectively as possible? The key point is a well-designed landing page that readers of the native publication go to. Without its correct design, from the advertising campaign you have started, you will only get awareness of your target audience about your products and brand, but you will not get any sales.
The target landing page defines the boundary where the information part of the PR ends and the call to action begins. Firstly, this way you make a specific offer to your target audience. Secondly, such an organization allows you to track conversion as accurately as possible.
Landing page for sales
The structure of a landing page must contain five essential components:
your unique selling proposition;
illustrations that clearly demonstrate the use of this product;
the merits and advantages of your proposal;
social proof;
call to action.
Don't forget to also work with everyone who is interested in your native publication. For this, you can use the following tools:
reinforcement of natural PR with targeted and banner advertising;
retargeting for those who followed the link in the article to the target landing page;
placing a small interesting free offer on this most visited place in exchange for the contact information of the site visitor;
offer to subscribe to an email newsletter;
publishing additional useful articles and materials on the landing page.
When using native advertising to promote products, it is important to establish clear interaction between the brand and its target audience. To do this, you first need to provide potential consumers with useful, informative and engaging content that they will perceive without stress. And only then should you move on to forming the desire to make a purchase in customers.
Native advertising is aimed at the long term. One of its most important advantages is that it remains relevant even after a long period of time. Serious sites and publications rarely remove native materials, which means that such publications will always be in the index and periodically bring in new buyers.