Estimate the market size using SEO metrics

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If you are planning to enter Western markets, you should start with monetization . You need to understand where you will get money from and how you will earn. Will you create sites that will generate a lot of traffic and set up advertising on them, for example, through Google AdSense or the same affiliate programs. Perhaps you will sell content or collect donations by creating a quality site and calling on users to help with donations. This is suitable, for example, for artists who often use this method.

You can also sell paid services, which is similar to kazakhstan telegram data affiliate marketing. You can create your own brand and sell SEO services as a specialist in Western markets, but for this you need to understand them. Another option is to create sites for selling links. This can be quite profitable if you know how to do it correctly so that the income from selling links exceeds the costs of creating and maintaining the site.

Or you can go work for a company that deals with Western markets, getting a job there as an SEO specialist. This is also a good option.

Choosing a country
If you want to start on your own or, for example, your company sets a task to enter certain markets, you need to choose a specific list of countries. You can’t just say: “I want to enter all of Europe” . All European countries have slightly different mentality, competition and different sites in the TOP, so you need to understand that, for example, SEO in Germany and SEO in Poland are very different.

Every market has its competitors, so when analyzing, you need to understand which competitors dominate each market. You can't just launch a site in every country and hope for success.

Basic statistics
It is also necessary to collect basic semantics when you are just planning to enter a new market. If you are not yet familiar with this market, you need to collect basic semantics. When you already know the market and have figured out all its features, you can collect full semantics, cluster it, analyze it, etc. For the initial market check, basic semantics are enough, which can be found for basic queries using Ahrefs, Google Keyword Planner or Serpstat .

To assess the potential of the market, you need to study what phrases people enter in search engines when they want to buy a product or order services. Then you can estimate their frequency, that is, the number of queries in the search engine on the site. These are the same keywords that we have collected, and by their frequency you can estimate the size of the market. If you enter a very small market with a low frequency of queries, you may not have enough traffic and, accordingly,