Predictive sego philippines email address list curately determine the target audience. business according to e-commerce representatives the difference between marketer segmentation and predictive ai a marketer typically relies on purchase history, transaction amount, date of last purchase, and demographic factors (gender, age, etc.). In contrast, predictive ai, in addition to purchase history, takes into account patterns that a marketer cannot see.
For example, it may find that a significant portion of the audience has become loyal after purchasing a certain category of products. There may be dozens or hundreds of such patterns, and it is impossible for a human to capture them. Set of algorithms ai also uses additional information about the full viewing history — what exactly people have viewed recently, even if they haven’t purchased anything.