“How likely are you to accept having to watch ads if it meant a lower monthly bill for streaming services ?”
The result of the previous survey indicated that about 76% of respondents were more willing to watch commercials , up from 73% in the most recent survey .
While it's only a subtle drop, that 3% may indicate the obvious south korea phone number list consumer behavior I was already feeling that day with my family: people hate interruptions .
And that delivery app ad made me think that society is becoming less tolerant of ads, and a bad user experience with an ad can be the culprit for poor sales and poor conversion results.
This is something we’ve known for quite some time: In 2017, the CMO Survey said that nearly 3 in 4 social media users (74%) think there are too many ads.
Another survey found that 69% of American adults believe that ads on streaming services are repetitive and 79% are bothered by the experience.