The power of user-generated content in email campaigns

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The concept of geo-marketing has a wide range of marketing from physical stores to online platforms. The main goal here is to carry out a more effective marketing strategy in that region by using geographical location information. Thus, it aims to increase customer satisfaction in that region and create customer loyalty. It involves understanding consumer behavior in that region, meeting local demands in that geography, and conducting a geography-specific study.

While doing this, the biggest data you have is job seekers data geographical location data. It may include geographical analysis of the target audience, advertising segmentation, local advertising campaigns and various marketing strategies. Geographic location data is mostly obtained from mobile devices. Map-based applications and social media platforms can also be given as examples. It helps a business better understand consumer behavior and direct marketing activities more effectively.

For example, thanks to the geographical marketing data of a restaurant chain, it can be easily determined in which region its target audience is the most. It can establish strategies such as opening branches especially in these regions and running special campaigns there. With this strategy, he can choose the most suitable location for himself when opening a new branch of his retail store. He can discover and evaluate the best spot for himself with geographical marketing strategies.