Functional tools are used to create dashboards. When choosing, functionality, convenience and purpose are taken into account. Tools for creating dashboards:
Google Data Studio. A free data visualization tool that gets information from different sources. It is used for end-to-end analytics, team management, and comparing different channels.
Power BI. A service from Microsoft that allows you to get an a complete list of unit mobile number database analytics report. Works on mobile devices and integrates with online services.
Tableau. Contains ready-made tools for importing information from sources. Can be used for large arrays of information, so it is used in large projects.
Looker. Allows you to update data regularly. Features simple controls. Provides practical advice on how to use dashboards effectively.
The tools are used for different purposes. The choice depends on the marketing research and the purpose of the dashboard.
Recommendations for using dashboards
Dashboards are tools that help visually demonstrate information. For a dashboard to be useful and helpful in your work, it is necessary to:
Regularly update data. Only fresh and relevant information allows you to make informed decisions. Make sure that the data is updated in real time or as often as necessary.
Use clear visualizations. Avoid complex graphs and cluttered elements. Simplicity and clarity are your best friends in data communication.
Don’t overload your dashboard with information. The primary purpose of a dashboard is to help you make decisions, not to present a vast amount of data. Focus on key metrics and critical information.
Share information with your team. Dashboards are not only a personal tool, but also a means of collaboration. Make dashboards accessible to the entire team so that everyone can use the data for analysis and planning.
Use the dashboard to make decisions. A tool with accurate and up-to-date data will help you respond to changes faster and improve your efficiency.