We can also try to increase the average transaction

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So now you can start running paid ads and work on optimizing that ad to get your customer acquisition cost to be no more than 10k. How to Budget for Paid Marketing Budgeting for paid marketing is always a significant challenge with any new marketing initiative.


We tend to want to plan and forecast long term, but we often have very little information to do so. And the reality is that long term plans are rarely accurate. Instead, I encourage you to take an adaptive approach.


You will develop a forecast, and then as you lebanon whatsapp number data collect data, you will continue to refine your model until it becomes more and more accurate. Honestly, there are hundreds of methodologies for budgeting your paid marketing spend. So I’ll just give you a starting point when working within the cost-per-click model and then you can build from there.


Example of how to calculate paid marketing budget Let’s say we run a hotel and we’re willing to pay up to 100k to get someone to book a room. This is our target cost per acquisition. So we can’t set a maximum cost per click of 100k because then we’d have to pay 100k per click and we know that not every click will result in a sale.