Rather than going for a billion

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Find your cultural blank space Vice creative director Eddy Moretti says the question every brand needs to ask when it comes to content strategy is how to create content that reaches people in a way that traditional advertising doesn't. According to Moretti, finding that cultural white space is what will ultimately make an impact. 3. Test, experiment and learn Syl Saller, Diageo’s marketing chief, advises being prepared to invest and put all your eggs in one basket. Weed explains that whereas previously experimentation was based on week-long trials with a budget of £500,000, now it is about “developing in real time, testing and then building on what works”.


Seek engagement with more engaging and in-depth denmark whatsapp number data content While content is devoured, the biggest mistake brands can make is to think that people “want more stuff” because engagement comes through more engaging and deeper content . “ users with shallow engagement, our mantra is to achieve a deep and engaged community,” explains Moretti. 5. Find the stories (and utility) in the data Linking your data to your content marketing strategy can open up huge opportunities, as Weed says it opens the door to “making content lively and interesting .