Large coverage with a minimum number of clicks (and therefore a minimum consumption of advertising funds) allows this to be done.
Retargeting is worth mentioning separately - this is an opportunity to interact with users who have already visited your site, performed certain actions there, but have not made a purchase.
Retargeting example
Users who have visited your site and fulfilled certain conditions (for example, visited the checkout page or added a product to the cart) are added to a special group - the retargeting audience. Then you can set up separate impressions for these people, creating individual trade offers (UTP), offering a discount on the product of interest, etc. Retargeting slovenia cell phone number list allows you to "catch up" with lost visitors and bring them back.
Search Engine Optimization (SEO)
Unlike context, this type of online advertising does not provide instant results.SEO — is a long-term investment. Once properly optimized, a page can attract potential customers for years without any costs.
Search Engine Optimization
This is why SEO, along with context, remains one of the most popular promotion methods today.
The essence of this method is to bring the site to mind in accordance with the algorithms, standards and requirements of search engines, so that it can get to the top of search results and attract traffic (the higher the positions, the more traffic).
Promoting a resource to the top can take from a couple of months to a year or two. Everything depends on the current state of the site, the age of the domain, the strategies adopted, the competitiveness of the niche, as well as the competence and level of professionalism of the optimizer.
Search engine optimization involves performing many tasks. Among them:
development of design and usability,
technical optimization,
elaboration of semantics,
increasing the relevance of content,
writing metadata,
improving page loading speed and resource performance,
image and video optimization,
internal linking,
building and optimizing external link mass,
improving behavioral indicators and much more.
In total, SEO includes about 200 different factors that, to a greater or lesser extent, influence the position of a resource.