Create targeted visibility: Sponsored products

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However, even sellers without a registered brand don't have to rely on chance. With Sponsored Products, Amazon offers marketplace sellers an option that serves a similar purpose and can be booked in Seller Central under the "Advertising" tab.

Sponsored Products promotes individual products by placing ad banners above or within Amazon search results. Here, too, the goal is to generate greater visibility based on keywords; the Amazon algorithm automatically determines gcash database placement based on the campaign settings and the landing page, i.e., the listing. For optimal advertising ROI, it's recommended to create well-organized listings and carefully select keywords and bids—and keep an eye on them.

Landing on the first page of search results can be particularly helpful for a product range focused on seasonal items. This advertising form draws attention to the respective product quickly and precisely, and sponsored products are billed based on clicks. This allows for flexible and customized advertising spending.