PPC trends in 2025: what features advertisers should pay attention to

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What should you prepare for? The main goal of AI Overviews is to increase the number of “no-click” searches. You may see a decrease in CTR and an increase in CPC in your advertising campaigns (AI reviews are predicted to reduce CTR by30%). However, it is not all bad, because the upcoming changes will make users more informed. Reviews with important information will give a basic understanding of what they are looking for. Consequently, the time to make a purchase decision is reduced, and the user is one step closer to conversion.

On the other hand, you should take preventative netherlands mobile numbers measures to help your ads rank above AI reviews. To do this, work on improving your ad quality score now:

Select the optimal bid for your ad placement.
Optimize landing pages and ad quality.
Make sure your ad is relevant to a specific user request.
TOP 9 PPC Trends That Will Take Your Campaigns to the Next Level in 2025
Photo: DBA NoGood

Interactive Ads with New Features from Google Ads
As AI gains more influence in 2025, advertisers can use this trend to their advantage. While using AI tools to create and optimize campaigns is not a surprise, we recommend paying attention to what’s new from the largest advertising platformGoogle Ads:

An AI-powered image editor coming soon to Performance Max campaigns, the tool will allow advertisers to create on-brand creatives in just a few clicks.
Animated image ads for YouTube, Discover, and Gmail ads. Auto-generated ads help you reach potential customers with vertical videos and stickers.
The 3D Spin&Try on tool will allow you to integrate short videos about products into advertisements. Users will also be able to virtually try on the product and look at it from all sides thanks to the 360-degree rotation function.
It is important to note that these features are available in test mode for advertisers in the US. The developers promise to open access to new tools in other countries in the near future.

Voice search is still trending
Okay, Google: What is voice search and why should a PPC specialist know about it?

Voice search isn’t just a fad that everyone was going to forget about a few months after it arrived. Global sales of smart voice speakers are expected to exceed 100 million by the end of 2024.$30 billion. Moreover, more50%of the world's population uses voice search every day thanks to:

Convenience : Speaking is faster and easier than typing (especially on mobile devices).
Accuracy : Advances in natural language processing (NLP) technologies have made voice recognition more accurate and reliable.
Multitasking : Voice search lets you search while doing other tasks.
These factors contribute to the growing number of users who rely on voice search for their queries. That is why you should take care not only of SEO optimization of your website for voice search but also of updating your PPC campaigns.

How to do it:

Analyze the behavior of users who use voice search. Such queries tend to be longer and more vague. Research keywords and target campaigns to long-tail phrases . For example: instead of “Order pizza,” choose “natural” options: “Where can I order delicious pizza near me?”
Be mobile-friendly . Make sure your landing pages are mobile-friendly, loading quickly and easy to navigate.
Use ad extensions that provide additional information about your brand and improve your ads' visibility. Extensions such as your business address and contact informatio