An easy registration process increases your customer's chances of conversion. Furthermore, it's important to encourage early registration.
It's necessary to establish an appropriate tone of voice, make honest offers, and provide relevant content to create unique experiences with your audience.
To make this happen, simply offer modular events and provide tactile experiences to consumers, such as sending gifts to participants.
How to create an online B2B event?
To create online events, you'll need to follow a few steps. These include:
Define goals;
Bring relevant content to the event;
Develop a schedule;
Define all communication actions;
Remember the break or churn;
Do sprints or follow-ups;
Prepare for before and during;
Capitalize on post-event.
Defining your objectives is essential for any action within a company. To hold an shop event, you need to know its purpose and target audience.
Additionally, you need to bring relevant and engaging content to your event to generate interest from your audience.
To do this, you need to think about your audience's pain points and how you can solve them through the content made available at your event.
Creating a schedule for engagement posts and events you'll hold helps you stay organized and, consequently, provide higher-quality content.
For this to happen, it is necessary to prepare and define all the communication actions that will be carried out by your company before, during and after the event.
It is also very important to keep in mind that there is a drop, or churn, in any event, but especially online, due to lower customer engagement.
There is a small percentage of people who usually don't attend the event even though they confirm their presence, and you should always be aware of this when organizing it.