Are you compliant

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Major Email Service Providers (think Mailchimp, Constant Contact, Mailmodo, etc.) should have updates in place before the February deadline to help users stay compliant. Check your martech stack for services that offer email as a secondary service for updates heeding the new requirements.

ShortStack - the industry leader in building contests and giveaways - for example, offers supplemental email tools to complement its audience-engaging campaigns. ShortStack's email tools were already following industry best practices, but they have also made updates to help users easily comply with the new February 1st requirements. Some of these phone number lead updates include convenient links for using a 'From' email that passes SPF, DKIM and DMARC.


ShortStack offers a means to do this by integrating with the popular email service Sendgrid, for bulk senders looking to use a custom domain.


The recent email requirements introduced by Gmail and Yahoo reflect a collective commitment to enhancing user security, privacy, and overall email experience. Although learning and adhering to a new set of rules may seem like a chore, it's essential, as marketers, to recognize the overall importance of these efforts. These changes protect users from threats such as phishing attacks and unauthorized access and contribute to the broader goal of creating a trustworthy and secure email ecosystem.