Source: One picture to understand new retail

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Business model transformation: ROBINMAY bids farewell to traditional business models and moves towards new retail (D2C, OMO)
The strategic aspect of digital transformation refers to the transformation of business models, and business models vary depending on the industry. For example, most e-commerce brands have traditionally adopted a B2C model that relied on large e-commerce platforms. In recent years, they have gradually transformed into a D2C business model that directly contacts consumers. Interact directly with consumers and collect data directly from consumers by directly contacting them.

Although many brands have physical stores and are not pure e-commerce, in the Internet age, it is a general trend to have offline channels and also operate online channels. Alibaba founder Jack Ma made the following malaysia whatsapp phone number comment in 2016: "In the next 10 or 20 years, there will no longer be e-commerce, only the new retail model." Simply put, the new retail model is based on consumers Centered business models, including D2C, OMO, etc., are all born in response to changes in technology and mainstream consumption habits.


Since its establishment in 2016, the fashionable beauty bag brand ROBINMAY has set up physical stores in prime locations such as Xinyi District and Ximen. In recent years, it has been more actively investing in digital transformation. By arranging diversified online and offline consumer contact points and making good use of OMO tools to integrate online and offline member data. ROBINMAY also makes good use of APIs to connect its own store membership information to create complete member data assets and establish a 360-degree consumer profile, so as to truly develop products and communication strategies with the consumer as the center.