bstacles, it is essential that he has expertise in digital marketing.

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The role of the SEO expert in this technical analysis process is to guarantee, at all times, the proper functioning of the website. He must therefore be able to identify and resolve any technical obstacle that could hinder either indexing by search engines or the user experience. To this end, he must have a solid command of the various programming languages ​​and the functioning of indexing robots.

It must also ensure bosnia and herzegovina phone data the adaptability of the site delivered to the customer to all types of devices and more particularly to smartphones which nowadays represent the majority of web traffic.

The technical audit of web pages is, without a doubt, a major step in the continuous optimization of the site . In order for the SEO consultant to be able to identify and correct technical o

Analysis and optimization of web content
Web content analysis and optimization are fundamental components of any effective SEO strategy. The role of the SEO consultant goes far beyond simple writing. It aims to optimize content in a way that makes it more relevant than what Internet users expect, while adapting it to the ranking criteria of search engines, particularly Google. In order to create content that specifically meets the needs of the latter and their search intentions, it is necessary to have an in-depth understanding of the target audience as well as search trends.

At the heart of this strategy, however, the human aspect remains essential. Content must be written in such a way as to be easily read, understandable and engaging for site visitors. This therefore includes the appropriate use of keywords and the associated lexical field, while avoiding over-optimization. The latter is, in fact, increasingly severely penalized by search engines.

At the same time, the SEO consultant must also ensure that the content meets the technical requirements of search engine crawlers. This involves using appropriate programming languages, such a