Share content created by users previously
The Millennial generation , the one on which uk number for whatsapp most marketing strategies are based today, feels the need to belong to something and to believe in the values of the brands they follow on the web or, more specifically, on social networks.
Creating content for a brand they feel connected to makes users feel fulfilled, especially if the company dedicates a slot to reposting content . With this sort of symbolic reward, community members will feel more and more incentivized to create UGC.