Satisfying this need can be very important

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This greatly increases the CTR rate, as the person feels confident about the service or product they are going to get. Marketing campaigns that use testimonials are a good example of how it can be beneficial for a brand to include them. 3.- Respond to people's ego Humans are generally self-centered and want to get exclusive benefits in most cases. to get more clicks. It is key to have an appropriate text that encourages the person to take a certain action . Speaking to the audience's ego can be very beneficial. According to Sigmund Freud , the ego satisfies a person's most egocentric desires. For this reason, a person is more than likely to act on it and click on the website. Satisfying the target's egocentric need is sure to yield good results.


In one very clear example, a certain company gambling email list changed the word “You” to “My” on a call to action button on a website, taking into account the theory that says that people act more when they are told something is theirs. In the end, this simple change increased the click-through rate by more than 88%. A small tweak like “ create a free account ” to “ create my free account ” on a website can be the difference between a successful marketing campaign or not. 4.- Create a sense of urgency to increase the CTR of a newsletter Creating a sense of urgency to increase the CTR of a newsletter One of the quickest and most effective ways to generate clicks on a website is to generate a sense of urgency in the target audience. Ultimately, urgency is a great motivator for masses.