In fact, looking at just the most basic metrics like open rate or delivery rate isn’t enough to whatsapp number in australia measure the overall performance of your strategy. There’s much more to it. Here are some of the metrics you should keep in mind:
1.- The opening rate
One of the KPIs of a basic email marketing campaign is the opening rate. This is a vital metric to understand whether your subscribers are interested in your messages. In fact, this indicator will track how many subscribers open the email of a campaign.
Open rates can also give you an idea of whether you're actually optimizing your subject lines . Do you work on them? Do you personalize them?
Keep in mind that a subject line that includes the recipient's name is 26% more likely to be opened. Additionally, features like emojis can also help you improve your open rate by standing out in your subscribers' inboxes.
For reference, most email campaigns average an open rate of just over 24% . If you run a campaign with higher open rates, you’ll be doing very well.
2.- Click Through Rate (CTR) – Click rates
Keys to increase CTR emails
Another essential KPI for an email marketing campaign is the CTR. It will tell you to what extent your campaigns are reaching subscribers through clicks. In other words, the CTR measures the number of people who, after opening your piece, clicked on the links you included in your email.
As you can imagine, when a user clicks on your email, there are certain elements that cannot be missing. These include timely and coherent links and a clear, concise and persuasive call to action button.
Click-through rates are generally much lower than open rates. According to data from Smart Insights , the average click-through rate for most campaigns is just over 4%.
3.- The casualty rate
Measuring unsubscribes is fairly simple and doesn't require much work. In fact, most software will tell you how many people have unsubscribed from receiving further emails.
While this indicator isn't always welcomed, smart marketers know how to take advantage of it. Mainly because it means you're fine-tuning your subscriber list.
Also, if you manage to get uninterested users to unsubscribe after trying retargeting campaigns , that means something else: They're not flagging you as spam.
One of the biggest mistakes brands make is making the unsubscription process difficult in order to keep users subscribed. And yet, users choose to block brands and damage their reputation as senders . So don't be discouraged by the result.
4.- Spam rate