The journey takes the form of a funnel formed by different stages

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If you want to avoid unpleasant surprises and explode your conversion rates, you need a well-established sales funnel. To help you, we have designed this complete guide in which you can discover: the definition of a prospecting funnel the importance of the prospecting funnel for b2b sales the steps of the funnel method an example to create your own funnel (with detailed template) how cognism can help fill your pipeline let’s start by defining what a prospecting funnel is in b2b sales .

What is a prospecting funnel? The definition moj data of a prospecting funnel, also called a sales funnel or sales pyramid, is the journey that potential customers follow when they become interested in a particular product or service . that the sales team uses to convert prospects into customers. This journey is also called b2b prospecting . Ideally, every interaction with your customers should follow the strategic framework of your sales funnel, especially if you want to convert more targeted leads.

Why is it essential to have a prospecting funnel for b2b sales? You are probably wondering: what is a prospecting funnel for? Why can't I just find a potential prospect and convince them with my sales pitch? Because this prospecting technique is not enough, especially if you want to reach your quotas! Here are the main benefits of having a prospecting funnel in place: a better purchasing journey add a personalized sales strategy to your marketing funnel .