Organic Planning: Be sure to avo usa email database id all black hat tricks and tactics to boost traffic to the site. Growth hacks are often short-sighted and can be detrimental to site performance. Instead, look for solutions that include ways to get organic reach and exposure, as this shows a dedication to long-
Keyword Reporting: Keywords are often the first (and sometimes only) thing that comes to mind in relation to optimization. Be sure that the keyword reports cover all of the necessary focal points, with data to back it up. Keyword stuffing is important to avoid, and it is best to use a range of keywords, from macro ideas to niche topics.
Strategy: The strategy that is prosed needs to be foundational based on growing the domain. This includes backlinks, keywords, and technical optimization (like website layout and loading time). It should tackle keywords, links, and content. In fact, the content plan can and should add extra value to the brand by enhancing it with valuable content (think videos and blog articles).
Measurability: There needs to be a plan in place to track the performance of the website on an ongoing basis. This needs to follow the same holistic outlook as the auditing process. Be sure to look for turnaround times on all of the actions so that the rollout (and expected performance) has a timeline to follow.
Cost: The cost breakdown of providing SEO services needs to be broken down. The figures will depend on the course of action taken, as well as the extent of work that is needed. As much as it’s about the numbers, this section should be able to convey the value of the work attached to those numbers. The cost should include the selling point - one that increases ROI.
4. Proof
With case studies and testimonials ready to share, social proof can be established. This can set one agency or marketer apart from the next by demonstrating the power of SEO through previous performances.
Optimize Your Way to Success
An SEO proposal needs to demonstrate the value of SEO. It will include a tailored plan of action of how to increase this value based on its current standing. Optimization is an effort that extends from on-page to off-page and includes the technical aspects as well. Be sure the proposal you’re evaluating meets all of the essential criteria mentioned above to ensure it is thorough.
Need an SEO Proposal?
Nexa is a leading digital agency with years of experience in optimization. Get in touch with us to get a proposal for your website.