The benefits of social listening in healthcare

[fomayof928@mowline]

If your company receives more mentions, DMs and attention on social media than in the past, you’re not alone.

Social media has democratized access to medical information and empowered patients to take charge of their health. But it also has negative consequences. Like increasing the spread of misinformation and excluding healthcare workers from vital conversations with their patients. It has pushed some hospital systems, professional societies and pharmaceutical companies into an unflattering limelight, as patient and provider criticisms go viral. Risks like this have caused healthcare estonia b2b leads organizations to recoil, and grow cautious of being present on social channels.

The reality is that the future of the healthcare industry will be a hybrid of online and offline experiences. People will use social media networks to look up health information, find care providers, search for employment and receive updates from their healthcare team and hospital systems. They expect you to show up on social—and social data can provide value for your company, too.

A screenshot of a Northwell Health Post on X (formerly Twitter). The post reads: Sandra Lindsay RN made history as the first person in the US to receive the COVID-19 vaccine—again! Nearly 3 years after receiving the very first hashtag COVID vaccine Nurse Lindsay volunteered to be the first American to receive this season's shot, too. The posts includes an image of a woman receiving a vaccine from a healthcare provider.

By using social listening tools, you can keep an eye on trending conversations in your community, stay ahead of crises and receive real-time patient feedback that helps you improve your care. Keep reading for examples of social listening for healthcare in action.

The sheer volume of social content published hourly makes it tough for healthcare companies to find their patients, providers and community members. Social listening enables you to cut through the noise, hone in on relevant conversations and share valuable timely insights with your leadership team.