But, does real-time marketing
Currently there has been a delay in online russian phone number rising media such as podcasts and streaming services, however, real-time marketing is not slowing down anytime soon. It is still the best way to engage with your target audience and convert leads into loyal customers. A current study by Monetate and Econsultancy stated that UK marketers have a 26% increase in conversions through the process of real-time marketing.
The above statistic is difficult to ignore and proves that real-time marketing does work on social media. However, you need to implement your real-time marketing strategy with best practices in mind to ensure it’s a success.
Let’s take a look at how you can use real-time marketing successfully through your social media platforms.
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3 Best Practices for Real-Time Marketing on Social Media
1. Understand your brand's tone of voice
Your brand needs to be authentic when engaging with its social media audience and this means your social media team needs to have a thorough understanding of your brand voice. Make sure that they understand the tone of voice of your brand and what processes need to be followed for approval. One of the biggest challenges brands face with their real-time marketing is not understanding the voice of the business and this leads to miscommunication between the brand and its audience.
The key is to train your team. If the brand voice is even slightly off, or the wrong processes are followed, the consumer won’t trust the business and this can lead to an onslaught of online negativity.
An example of a brand that takes its tone of voice seriously when conducting real-time marketing and real-time responses to clients and fans is fast food chain Wendy’s.
The chain has created a beloved social media personality with its charming, friendly and witty tone of voice. Wendy’s has established itself in the online space and has seen enormous growth on social media thanks to its sassy tone of voice. In fact, Wendy’s is a prime example of how tone of voice can help you in your social media real-time marketing. A few years ago a Wendy’s Twitter follower tweeted to the brand asking for free nuggets, tweeting, “Yo @wendy’s, how many retweets for a year of free chicken nuggets?”
This is what happened: